Senior Director, Digital Technology Vendor Management

Oversee and grow the team that manages all digital technology partnerships for data, streaming, marketing technology, social media, and core operational technology.

• Merge contract processes across legacy Viacom, legacy CBS, legacy Showtime, and legacy CBS Interactive to have a single Vendor CRM and a view of all vendor terms and performance in a central location.
• Hire and train a team of Vendor Managers as well as merge legacy teams to focus on growth areas, optimizing service levels to business partners.
• Oversee vendor participation in product roadmap meetings quarterly and complete annual quality assessments with key 10 strategic partnerships to drive qualitative results and business satisfaction.
• Lead efforts on new partnerships and renewals for a portfolio of over 1000 partnerships with $250M in annual spending, delivering $46M in cost optimizations in 2021.
• Negotiate and close contracts value ranging from $1M-$60M.

Director, Vendor Management

Lead procurement, contract negotiation and management, integration planning, and post-launch success for all CBS Interactive brands.

• Manage cross-business unit vendor partnerships for CBS Sports, News, All Access, CNET, and Music properties focusing on data partnerships, payment processors, and paid media platforms.
• Partner with leadership to rescope department and roll out comprehensive procurement and program management for all vendors.
• Develop training and rollout of a centralized vendor management tool to track all contracts, renewals, and rates, and measure effective value.
• Oversaw vendor portfolio of over 500 partnerships, $100M in annual spend, and delivered cost optimizations of over $15M in 2019 in growing segment.

Founder and Managing Director

Partnering with organizations including start-ups, publishers, and marketers to provide strategic guidance in identifying business opportunities while providing expertise through digital, technological, and/or resource-based solutions and implementation.

• Complete product roadmap assessments and make monetization recommendations for digital activation
• Identify progressive digital advancements to provide training documentation with scalable recommendations
• Lead vendor assessments for  programmatic partnerships to establish optimal yield management
• Coach leadership teams on best practices for developing mid-level digital talent and build retention programs to ensure succession planning for growth

Vice President, Global Account and Partner Management 2015-2017

Promoted to lead global Account Management to retain and grow strategic partnerships. Restructured, streamlined, and optimized global supply operations for mobile video, display, and rich media advertising offerings to maximize revenue as well as drive internal and external client success.

• Lead end-­‐to-­‐end evaluation and gap analysis of all publisher products and processes, which led to a realignment of roles driving customer service standards and resource efficiency 
• Streamlined data systems and standardized quality procedures including eliminating duplicative CRM systems, standardizing data entry driving stronger adoption, and lowering systematic costs annually 
• Scoped and scaled international publisher operations to ensure consistent onboarding and impacting employment of monetization strategies for all publisher clients to drive retention and client satisfaction

Director, Publishing Account Management 2014-­2015

Led construction of the account management department to increase service level for top mobile publishers using AdColony’s HD mobile video technology.

• Oversaw advanced integrations and subsequent monetization of major mobile publishers including Shazam, E! Online, and A&E Networks, which included building launch plans and roadmaps as well as tracking success metrics of revenue yield 
• Implemented a client-­‐request backlog and partnered with Product Development to prioritize major adserver adapter integrations including DFP, AppNexus, and FreeWheel limiting client-­‐side development work 
• Built resourcing plans for the department including crafting job descriptions, structuring development paths, managing marketing and event budgets as well as RACI charting for optimal efficiency

Regional Manager, West Campaign Management Built, trained, managed, and scaled advertising operations and ad technology team supporting Centro’s Western Region clients. This includes supporting all sales teams and account management efforts to provide over 300+ digital agencies as well as direct clients with streamlined digital media activation.

• Successfully recruited, hired, and on-­‐boarded new localized campaign management team to provide adserving and analytics support for Centro’s managed services product 
• Scoped and operationalized specialty adserver partnerships, integrated programmatic and premium products into proprietary order entry system, and represented campaign management on DSP integration for audience buying solution 
• Customized support scope for key accounts including integrating vendor technologies within the current workflow, SOW crafting, benchmarking operational success through volume and technical workload analysis

Senior Manager, Digital Advertising Operations and Solutions

Managed online/mobile revenue fulfillment process, ad trafficking, as well as oversee product and sales training efforts for NBC’s owned television digital platform.

• Evaluated workflow through stakeholder and user feedback to decrease turnaround times, increase customer service levels, implement a fixed position tracking system and refine QA procedures 
• Completed digital process and digital product suite sales training for over 200 primarily broadcast account executives while centralizing ad entry and campaign management increasing operational efficiency 
• Actively managed day-­‐to-­‐day operations and remote employees in New York, Chicago, and Los Angeles with a focus on career development, knowledge growth, and mentorship 
• Promoted to senior role January 2013 as well as received the NBCUniversal 2013 Going The Extra Mile Award (GEM) for leadership excellence

Manager, Product Development 2009-­2010

Managed full product development lifecycle for weather, travel, news article optimization, and high school sports categories (as well as mobile web and mobile app components) of Tribune’s 9 Newspaper and 27 Broadcasting sites in an agile software development environment.

• Increased page views by 20M of 50 sites weather sections by redesigning and implementing new user-based modules and forecast layouts with increased interactivity and engagement metrics 
• Proactively developed cross-­‐platform revenue opportunities in partnership with sales and operations for each category such as on-­‐air, in-­‐ print, online, mobile app, and mobile web weather sponsorships

Product and Sales Trainer, 2007 –2009

Identified and assessed local market content production and sales training needs. Developed and delivered training modules as well as managed project and product development roadmaps

• Constructed and executed a CRM training to 3000 end users, including live and remote delivery
• Developed end-to-end training material for the online advertising process, from RFP to final campaign performance reporting for 35 sales support specialists
• Conceptualized, designed, and managed electronic slotting calendar to manage SOV/Fixed positions on all sites resulting in increased Ad Ops operational efficiency and reduced scheduling error rate